Start with a call that intake had to transfer. Was the wrong office listed, was the matter outside your practice, or was there no clear way to reach a person? We map the website around the matters and locations your attorneys actually handle.
01Explain practice fit on the first screen
An auto collision page and a premises liability page should each identify the matters the firm handles, the offices involved and what to expect from the initial conversation. Your attorney approves the descriptions and advertising claims.
02Design the first contact for a phone
Offer a clear call option and a brief callback request. Agree with intake on business hours, interpreter availability and next steps. Detailed accounts and records can wait for the firm’s approved intake system.
03Connect inquiries to the right people
Map the handoff to your intake queue and review aggregate counts for requests, completed screenings and consultations. Keep names, descriptions of injuries and case details out of marketing analytics.