Understand the search
Compare the language in real search queries with the way you describe a job. Look for relevant gaps in service coverage, page titles and internal links.
Connect the services you actually provide with the questions people in your service area ask.
Discuss your projectA useful local SEO plan starts with the jobs you want, the places you serve and the pages customers already find.
Compare the language in real search queries with the way you describe a job. Look for relevant gaps in service coverage, page titles and internal links.
Explain the service, buying decision and next step. Check that pages can be crawled and indexed, and that visitors can reach them from the rest of the site.
Follow impressions, clicks and landing-page inquiries over time. A ranking change is only one part of deciding whether a page brings the right work.
Use your own close rate, contribution per job and monthly SEO cost in our scenario calculator. The estimate makes your assumptions visible.