Try two websites from the homeowner’s side. Request an AC repair after closing time or point to water in a basement cutaway and ask for an inspection. Each fictional example shows what reaches the office.
Nightjar Air / Owner dashboard
Which inquiries became bookings?
Follow an AC repair or replacement request from the service page to the dispatch desk. The totals and records below are fictional examples for a single 30-day period.
Where would you look next? In this sample, AC repair brought in 24 booked visits from 320 page visits. Replacement estimates had more traffic (450 visits) but only 7 booked visits. Before buying more traffic for replacement work, the owner could check what happened to the 18 accepted inquiries.