Translate the menu into plain language
Group services by the way visitors ask about them. Explain which appointments begin with a consultation and which clients can book directly. Your provider reviews descriptions, photographs and treatment claims.
Connect treatment pages to the right consultation or booking option, with provider-approved descriptions and a clear choice of location.
Discuss your projectA returning client may know the exact appointment to book. A first-time visitor may only know what they would like to discuss. We plan a med spa website around both routes and check that each service connects to the right option in your booking platform.
Group services by the way visitors ask about them. Explain which appointments begin with a consultation and which clients can book directly. Your provider reviews descriptions, photographs and treatment claims.
Link a treatment or location page to its corresponding booking option when the platform supports it. Check on a phone that the treatment, office and provider are still clear after the visitor leaves your domain.
Review booking clicks alongside completed appointments where the platform supports reporting. If only outbound clicks are visible, label them as such. Keep treatment details and client information out of advertising events.
Pick one service and show us its booking destination. We’ll trace a new visitor’s journey, inspect the handoff on mobile and recommend the first change your front desk can test.