Separate repair from replacement
Build service pages around the jobs you want. A repair page can describe the types of work your crew takes. A replacement page can show material choices, the inspection process and what is included in the estimate.
Show homeowners the roof systems you install, the repairs you take and a clear way to book a roofing estimate in your service area.
Discuss your projectA homeowner looking at a stain on the ceiling has a different job in mind from a property owner budgeting for a replacement. We help your roofing site answer each question and give your estimator enough context to return the call.
Build service pages around the jobs you want. A repair page can describe the types of work your crew takes. A replacement page can show material choices, the inspection process and what is included in the estimate.
With permission, turn a completed job into a short project page. Record the material, the problem the owner described, the work performed and the town. Link it to the relevant roofing service.
Ask for the property ZIP code, the service needed and a callback preference. If you offer storm inspections, agree on the language and availability with your team before featuring them.
Start with one roof type and one territory. Compare search visits, estimate requests, completed inspections and accepted bids. Those steps help you see whether to improve a service page or the follow-up after a request.