Ideas you can put to work.
Practical guides for owners making decisions about their website, search visibility and daily operations.
Guides for owners
Six plumbing website examples for repair calls and water heater estimates ↗
Explore six plumbing website examples tested on mobile. Five showed a call link before scrolling. Compare website design for an urgent repair, estimate request and online booking.
Field study · GuideHow many taps to reach a foundation inspection form? ↗
A mobile study of 35 contractor websites serving Columbus and Indianapolis found 22 request forms within one tap. Eight of ten measured homepage forms started below the first screen.
HVAC operations · GuideHow to track HVAC website leads through to booked work ↗
Use a copyable lead log and two worked booking-rate examples to track HVAC repair calls and replacement estimates from your website to the dispatch board.
HVAC website design · GuideHow we design an HVAC landing page for local AC repair calls ↗
Explore an HVAC website design example for local AC repair. Switch between the search result, mobile landing page and booking record to see how each works.
Foundation and waterproofing · GuideWhat to ask on a foundation or waterproofing inspection form ↗
Build a mobile inspection request form for foundation repair and basement waterproofing. Use copyable field labels, optional photos and a clear office handoff.
Search economics · GuideHow to estimate the profit from local SEO ↗
Start with contribution per job and work backward to the inquiries you need to cover the cost.